Privacy policy

Last updated: February 19, 2026

Maison Noopy & Co operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, as a customer, with a personalized shopping experience (hereinafter the “Services”). Maison Noopy & Co is a store powered by Shopify, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use and disclose your personal information when you access or use the Services, make a purchase or any other transaction, or otherwise communicate with us.

In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing and using our Services, you acknowledge that you have read this Privacy Policy and understand the collection, use and disclosure of your information as described below.

1. Personal information we collect or process

When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you or another person. Personal information does not include information collected anonymously or rendered non-identifiable.

Depending on how you use the Services, we may collect or process, in particular:

  • Contact details: name, billing address, shipping address, phone number, email address.
  • Order and transaction information: items viewed, cart, purchases, returns, exchanges, cancellations, history.
  • Payment: data necessary for payment (processed through secure payment providers). We do not store full payment card details.
  • Customer account (if you create one): login details, preferences and settings.
  • Communications: information shared when you contact us (customer service, requests, after-sales support).
  • Technical data: IP address, browser, device, identifiers and connection data.
  • Usage data: pages visited, interactions, browsing dates/times, logs.
  • Customer reviews: review content, name/pseudonym that may be displayed, rating.

2. Sources of personal information

  • Directly from you: when you place an order, create an account, subscribe to the newsletter, or contact us.
  • Automatically: through cookies and similar technologies while you browse.
  • From our service providers: including Shopify and providers involved in payment, delivery, analytics and support.
  • Advertising partners: if you accept marketing cookies, certain data may be shared for measurement and advertising personalization purposes.

3. How we use your personal information

We use your personal information to:

  • Process and manage your orders: processing, payment, delivery, returns, exchanges, customer service.
  • Manage your account: creation, authentication, preferences, history.
  • Improve the Services: analysis of how the site functions, experience optimization, statistics.
  • Security and fraud prevention: secure payments and detect unusual activity.
  • Marketing (with your consent where required): newsletter, offers, communications, and personalized advertising.
  • Legal obligations: accounting, invoicing, regulatory obligations, dispute management.

4. Legal basis for processing (GDPR)

In accordance with the General Data Protection Regulation (GDPR), the processing carried out by Maison Noopy & Co is based on the following legal grounds:

  • Performance of a contract: to process your orders, payments, deliveries, returns and after-sales service requests.
  • Legal obligation: retention of invoices and accounting data.
  • Legitimate interest: website security, fraud prevention, service improvement and internal statistics.
  • Consent: sending newsletters, analytical and/or marketing cookies, personalized advertising (where required).

5. Cookies and similar technologies

Our site uses cookies and similar technologies to ensure it functions properly, analyze traffic and, where applicable, provide personalized advertising. On your first visit, a banner allows you to accept or refuse non-essential cookies. You can change your choices at any time via the banner (if available) and/or your browser settings.

  • Necessary cookies: essential for the functioning of the site (cart, security, session).
  • Analytical cookies: audience measurement and performance (depending on configuration and required consent).
  • Marketing cookies: delivery and measurement of advertisements (Meta/Facebook/Instagram, etc.), subject to your consent where required.

6. Marketing, advertising and social networks (Meta / Instagram)

If you consent where required, we may use advertising technologies (for example Meta/Facebook/Instagram) to (i) measure the effectiveness of our campaigns, (ii) limit repeated advertisements, and (iii) show you more relevant advertisements. The relevant platforms apply their own privacy policies.

7. How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate reasons, including:

  • Shopify, which hosts the store and provides e-commerce functionality.
  • Service providers (payment, delivery, customer service, hosting, analytics), strictly to the extent necessary for their tasks.
  • Marketing partners (e.g. Meta/Instagram) if you accept marketing cookies and/or depending on your consent settings.
  • Authorities if required by law (legal obligation, judicial proceedings, fraud prevention).

8. Relationship with Shopify

The Services are hosted by Shopify, which collects and processes certain personal information relating to your access to and use of the Services in order to provide and improve the Services. The information you submit may be transferred to and processed in other countries.

To learn more about how Shopify uses your personal information and about your rights, you can consult Shopify’s Privacy Policy: https://privacy.shopify.com/en.

9. Customer reviews

When you post a review, the information you choose to make public (for example your name/pseudonym and the content of the review) may be visible to other users. We may moderate or remove content that is clearly unlawful, offensive or irrelevant.

10. Children’s data

The Services are not intended for use by children, and we do not knowingly collect personal information relating to children. If you are the parent or guardian of a child who has provided us with personal information, you may contact us to request its deletion.

11. Security and data retention

No security measure is perfect. We implement reasonable measures to protect your information. We recommend that you do not send us sensitive information through unsecured channels.

Retention period

  • Data related to orders and invoicing: up to 10 years (accounting and tax obligations).
  • Customer account: until the account is deleted or, failing that, after a period of inactivity (generally 3 years).
  • Marketing / newsletter: until consent is withdrawn (unsubscribe) or 3 years after the last contact.
  • Technical data / cookies: depending on their nature and your consent settings.

12. Your rights

Depending on your place of residence (in particular in France and in the European Union), you have rights regarding your personal data, including:

  • Right of access: obtain a copy of the data we hold about you.
  • Right to rectification: correct inaccurate or incomplete data.
  • Right to erasure: request the deletion of your data, subject to legal obligations.
  • Right to object: object to certain processing activities (e.g. marketing).
  • Right to restriction: restrict certain processing activities in cases provided by law.
  • Right to data portability: receive your data in a structured format in certain cases.
  • Withdrawal of consent: at any time, for processing based on consent (newsletter, non-essential cookies).

To unsubscribe from marketing emails, use the unsubscribe link included in our emails. You can contact us to exercise your rights (see Contact section).

13. Complaints

If you believe that your rights are not being respected, you may contact us. You may also lodge a complaint with the competent supervisory authority, in particular in France with the CNIL.

14. International transfers

Certain data may be transferred, stored or processed outside your country (in particular via Shopify and certain service providers). Where this involves transfers outside the EEA/United Kingdom, appropriate safeguards may be put in place (e.g. standard contractual clauses).

15. Changes to this Policy

We may update this Privacy Policy to reflect changes in our practices or for legal reasons. The revised version will be published on this site with an updated date.

16. Contact

For any question relating to privacy, or to exercise your rights, you can contact us:

Maison Noopy & Co is the data controller of the personal data collected through this site within the meaning of the applicable regulations.